Axion Displays appoints Nizar Naser for Middle East

With more than two decades of experience across the Middle East and Africa, Nizar Naser has joined Axion Displays to oversee its business development activities across the region.

Appointed as sales manager for the Middle East, Naser will work with distributors and systems integrators across the GCC and wider region, targeting opportunities in professional AV, higher education, visitor attractions and immersive experiences.

Naser boasts more than 22 years of experience in sales, business development and strategic partnerships across the Middle East and Africa. His previous senior positions include roles at Digital Projection, Crestron and Honeywell, where he worked on developing regional channel networks.

The appointment maintains continuity for Digital Projection customers and partners. Axion Displays acts as the manufacturer's EMEA sales representative, providing regional sales, pre-sales consultancy, product availability and after-sales support, with sourcing options from Europe and Asia.

“I'm delighted to join Axion Displays and continue working with the customers and partners I've built strong relationships with over many years,” Naser said. “For Digital Projection customers, it's very much business as usual – with the same people, expertise and support they know and trust.

“I'm also excited to introduce our wider portfolio, including Magnos LED, Brainsalt media servers and our own software platforms alongside Digital Projection. This gives our channel partners more choice and flexibility to find the right technology for each project.”

Alongside project development, Naser will also focus on opportunities to support existing AV infrastructure. This includes Axion Displays' Radar platform, which provides real-time telemetry monitoring and predictive maintenance across multivendor AV environments. The software is designed to help integrators identify potential faults, reduce downtime and extend equipment lifespans.

“Nizar brings exceptional regional knowledge, technical expertise and trusted relationships built over more than two decades,” commented Axion Displays CEO Dirk Siedle. “The Middle East is an important market for Axion Displays, and his appointment reinforces our commitment to supporting local distributors and systems integrators with the products, expertise and support they need to deliver successful projects.”